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Predictions from the C-Suite: A Sunny Outlook for the Cloud in 2025

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As we embark on the next chapter of the digital revolution, tech leaders are peering into their crystal balls to predict what the rest of 2025 holds in store. I foresee this to be a year of progress as we charge toward accelerated adoption of digital cloud services, embracing practical solutions to bridge gaps in tech equity while setting new standards for cloud security. 

While some skeptics may scoff at the idea of attainable tech solutions that are both equitable and secure—because these have been two of the prickliest challenges facing widespread adoption of digital cloud services, particularly in highly regulated and fragmented industries like healthcare—my forecast for the cloud is sunny. Here’s why I believe 2025 will bring data modernization to the masses, unlocking interoperability in healthcare and beyond. 

Adoption of digital cloud services will accelerate.

Leading analysts believe healthcare IT teams will feel greater urgency to invest in digital cloud infrastructure given the pressures associated with rising volumes of data and the need to strengthen information sharing. Organizations like Piedmont Health System are moving to the cloud to strengthen efficiency in operations and ensure clinical data reaches the right people at the right time. In fact, Piedmont CIO Geoff Brown says the organization’s decision to implement a digital cloud fax infrastructure across Georgia’s largest health system—which expanded from 6 hospitals to 26 in a 10-year period, with 4 million faxes sent and received annually—has been a game changer during a period of accelerated growth.

“It turned out to be one of the best decisions,” Brown said during a HIMSS exhibit hall presentation. “I just can’t tell you the benefit that it has been to our workforce, to our clinics and clinician practices, to the folks in our hospitals who are caring for patients, including in our operating rooms. It has revolutionized some of the ways in which we operate.” OR staff no longer have to deal with missing documentation on the day of a procedure, the ability to track incoming faxes and integrate them with the electronic medical record has helped close gaps in critical data, Brown told HIMSS attendees. Watch the video of his presentation, “Harnessing the Power of the Cloud to Support Growth Initiatives.”

Leaders will realize that tech equity is not entirely the government’s responsibility.

In a recent CHIME survey commissioned by Consensus, 50% of health IT leaders responded that they believed it’s the federal government’s responsibility to fund digital transformation for smaller facilities. Less than 30% of leaders put the onus on community grants to promote tech equity, and 12.5% said that large hospital systems should invest in their smaller partners to bridge the digital divide. But only about 30% of these providers are working one-on-one with small and post-acute care facilities to address this challenge. Most of them don’t have the funds or the IT resources to bring their counterparts up to speed. This lack of interoperability leads to breakdowns in information exchange, affecting care coordination and quality. 

We can’t wait for the federal government, or even larger healthcare partners, to close this digital divide. But we can apply AI to tools like digital cloud fax, enabling providers of all sizes to transform unstructured data into structured data that can easily be shared between systems. This pragmatic approach can drastically minimize the barriers to healthcare information exchange, leveling the digital playing field to give all stakeholders the information they need to make critical decisions.

Interoperable Secure Cloud Fax Standards will foster public confidence.

To make digital cloud fax services undeniably reliable—especially in highly regulated industries like healthcare and finance—security can’t be an afterthought. Many efforts to apply data security frameworks and standards like FHIR to healthcare information exchange only exacerbate the digital divide, because not all organizations have the resources to comply. 

That’s why I support the radical work of DirectTrust to develop new Interoperable Secure Cloud Fax Standards that will empower fax-dependent industries to leverage the benefits of interoperability without disruptive changes to existing infrastructures or workflows. As chair of the Consensus Body developing these standards, I urge other leaders in healthcare, financial services and telecommunications to join our efforts to advance fax in regulated industries, ensuring that no one is left out of the digital revolution. Learn more about this initiative in my recent podcast interview on “The Tate Chronicles”.

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Piedmont’s Cloud Fax Revolution: Improved Scalability, Efficiency, and Patient Care

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When Piedmont Health took a supercharged path to growth, increasing from six hospitals to 26 in a 10-year period, the health system’s approach to bringing new facilities into the fold could be summed up in six words: “Integrate fast. Then, bring the technology.” A phased strategy to technology adoption during a rapid period of growth made sense, but there was much to consider. After all, continuity of care and operations depends on timely access to information. Scaling quickly and ensuring disparate technology systems could speak to each other was vital.

It’s an area where Geoff Brown, CIO at Piedmont, found value from implementing a technology that holds more potential for innovation than most health systems realize: digital cloud fax.

For Piedmont, the decision to move more than 4 million annual faxes to the cloud through a phased implementation across the health system’s 2,000 facilities created economies of scale for the organization during a period of high growth. It also improved reliability of information access and exchange while delivering a strong return on investment.

Cloud Fax as a Tool for Innovation

With more than 2,000 facilities and 4.5 million patients a year, Piedmont’s decision to partner with Consensus Cloud Solutions to replace existing on premise fax servers with a cloud infrastructure “turned out to be one of the best decisions we’ve ever made,” Brown said. “This has really revolutionized the way we operate,” Brown told attendees at HIMSS during a presentation at Consensus’ booth.

Piedmont’s legacy fax infrastructure, reliant on analog lines and telecommunications providers, struggled to handle peak fax volumes, making timely fax processing a challenge. Before migrating to cloud fax, Piedmont often faced challenges with missing orders and gaps in patient information. Additionally, staff would spend hours on the phone, tracking down orders or responding to requests for data. When data came in as faxed documents, staff would scan the PDFs and then index the information so it could be searched for and retrieved later. “We could no longer afford to manage the data in that way,” Brown said. “Imagine the number of hours it would take our clinical teams…we couldn’t operationalize this work.”

The move to cloud-based information exchange—made possible through digital cloud fax—provided a pathway for more scalable, secure, and reliable data exchange. It also reduced the administrative burden associated with integrating patient information into the EHR, it happened automatically when the faxes came in.

“I just can’t tell you the benefit this has provided for our workforce and our clinical practices,” Brown emphasized. Piedmont’s team of approximately 47,000 employees now have instant access to incoming information. This is particularly crucial for its operating room staff who no longer face delays due to missing faxed paperwork; instead, they find the necessary documentation embedded directly in the patient record, allowing them to begin cases promptly with all relevant information at hand.

One added, critical benefit: greater security controls over sensitive information. Consensus’ digital cloud fax solution, eFax Corporate®, is HITRUST certified and meets all necessary compliance requirements.

Leaning into the Power of the Cloud and AI: What’s Next for Piedmont

For large health systems like Piedmont, the application of intelligent data extraction powered by AI is transforming information exchange and the management of unstructured data, including faxes. “By putting this workflow in place, we can elevate our services to a new level, freeing up resources to deliver faster and better support to our physician community, our clinical teams, and, most importantly, the patients who depend on us for timely access to their documents.“

Piedmont is actively exploring how Consensus’ AI technology, Clarity, can automate the processing of the millions of documents handled by their Health Information Management (HIM) team. “I’m excited, I can’t imagine all the benefits that may be realized in the future that  we are not mindful of right now”

Discover the difference that cloud migration could make for your healthcare organization. Contact us to learn more.

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