eFax Blog

In hospitals and other healthcare settings, wireless devices aren't limited to smartphones and tablets. Monitors that measure patients' vital signs and infusion pumps are among the medical devices that rely on wireless technology.

Until now, many healthcare facilities have tried to block patients' phones and other devices from their wireless networks, but that's changing. Scripps Health new universal wireless network, designed to accommodate its mobile support services at the Scripps Coastal Medical Center in Oceanside, California, is believed to be the first of its kind in San Diego County...

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Four Essential Steps to a Social Media Strategy

Monday, November 19, 2012 by eFax Team

 

MarketingProfs' 4 Steps to a Social Media Strategy


Many companies -- big and small -- jump into social media without clearly defining a strategy.

Simply because the barrier to entry for social media is low -- ie you can set up a Twitter, Facebook, or Pinterest account in minutes for no cost -- doesn't mean that you should.

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Knowledge Management in the Age of Sharing

Saturday, November 17, 2012 by eFax Team

"Let the left hand know what the right is doing" is an old saying that should be applied every day in the workplace, particularly in small businesses where only a few people wear lots of hats.

Not conferring with colleagues isn't just inconsiderate. It can have serious consequences, as Forbes Magazine reported recently. The magazine found that Fortune 500 companies lose an estimated $31.5 billion each year because their managers fail to share knowledge with employees that could help them secure their customer base...

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Perfect Partners -- Respect and Reputation

Tuesday, November 13, 2012 by eFax Team

Developing a good reputation is essential to long term success for any business. That said, respect is what drives a good reputation, and Inc. Magazine has guidelines for developing both.

The magazine's guideposts for engendering respect from clients and colleagues are authenticity, curiosity, discretion and uniqueness. Companies must use these traits to help others achieve their goals...

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Infographic: The Ins and Outs of Content Marketing

Tuesday, November 06, 2012 by eFax Team

You hear a lot these days about content marketing. Is it a buzz phrase, or a real marketing tool?

Turns out content marketing is not new -- it's been around for years, and has taken on many names over the years: custom publishing, custom media, customer media, customer publishing, member media, private media, branded content, corporate media, corporate publishing, corporate journalism and branded media.

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Small Businesses Thrive in Entrepreneur-friendly States

Tuesday, November 06, 2012 by eFax Team

For entrepreneurs, the mantra of real estate brokers - location, location, location - should be theirs as well when they are looking for the best state to start a new business.

Low tax rates, reasonable housing costs for employees and a well-educated workforce are some of the leading reasons that set apart business-friendly states from those that aren't as supportive to new enterprises...

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