eFax Blog

Four Essential Steps to a Social Media Strategy

Monday, November 19, 2012 by eFax Team


MarketingProfs' 4 Steps to a Social Media Strategy

Many companies -- big and small -- jump into social media without clearly defining a strategy.

Simply because the barrier to entry for social media is low -- ie you can set up a Twitter, Facebook, or Pinterest account in minutes for no cost -- doesn't mean that you should.

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Knowledge Management in the Age of Sharing

Saturday, November 17, 2012 by eFax Team

"Let the left hand know what the right is doing" is an old saying that should be applied every day in the workplace, particularly in small businesses where only a few people wear lots of hats.

Not conferring with colleagues isn't just inconsiderate. It can have serious consequences, as Forbes Magazine reported recently. The magazine found that Fortune 500 companies lose an estimated $31.5 billion each year because their managers fail to share knowledge with employees that could help them secure their customer base...

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Perfect Partners -- Respect and Reputation

Tuesday, November 13, 2012 by eFax Team

Developing a good reputation is essential to long term success for any business. That said, respect is what drives a good reputation, and Inc. Magazine has guidelines for developing both.

The magazine's guideposts for engendering respect from clients and colleagues are authenticity, curiosity, discretion and uniqueness. Companies must use these traits to help others achieve their goals...

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Infographic: The Ins and Outs of Content Marketing

Tuesday, November 06, 2012 by eFax Team

You hear a lot these days about content marketing. Is it a buzz phrase, or a real marketing tool?

Turns out content marketing is not new -- it's been around for years, and has taken on many names over the years: custom publishing, custom media, customer media, customer publishing, member media, private media, branded content, corporate media, corporate publishing, corporate journalism and branded media.

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Small Businesses Thrive in Entrepreneur-friendly States

Tuesday, November 06, 2012 by eFax Team

For entrepreneurs, the mantra of real estate brokers - location, location, location - should be theirs as well when they are looking for the best state to start a new business.

Low tax rates, reasonable housing costs for employees and a well-educated workforce are some of the leading reasons that set apart business-friendly states from those that aren't as supportive to new enterprises...

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The Emergence of Co-working

Thursday, November 01, 2012 by eFax Team

Over the last decade or so, mobile technology improvements, evolving job demands and vast increases in the ranks of self-employed and freelance workers have drastically redefined the modern work environment.

During this time, these related trends have led many Americans to reevaluate their careers and the processes by which they complete their work.

For some people, this has meant creating an office in their home, a place where they can avoid distractions and be productive without the need to commute...

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Bringing Fax Into the 21st Century

Wednesday, October 31, 2012 by eFax Team

Twenty years ago, the fax machine was a cutting-edge piece of equipment. The technology allowed people to instantly send official documents and other communications around the world.

For many businesses, this ability was revolutionary. Instead of relying on the postal service, which could often take weeks to transport a message, people could now use fax machines to communicate in near real time...

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