What's In Store For Retailers This Holiday Season?

Sunday, November 25, 2012 by The eFax Team

What's the forecast for retail shopping this year?

Take a look at this Inc. magazine infographic to find out. Spoiler alert: You'll probably like what you see.

One key point to note: while social media sites (Facebook, Twitter, Pinterest) are popular gathering places during the year, it's expected that shoppers will gravitate directly to the core shopping sites instead of browsing for sales or deals in feeds or timelines.

"If shoppers are going to buy something, they're not going to Facebook first. Social media outlets are for the rest of the year. During the holiday season, you'll find the consumer on product sites and in the retail environment. If you're not pushing content out there so that people can find you, you'll get lost."

-Jim Barrow, CEO and co-founder of Longboard Media

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