According to a Holdcom infographic, approximately 50% of agents and 47% of brokers invested $500 - $2000 on technology this year. The article continues to explain how real estate professionals can maintain a modern, respectable reputation. To do so, the article states a real estate professional should:
- Put yourself out there. This increases word of mouth marketing. Increase your bids on search terms to ensure that you are one of the top results.
- Be mobile. As a real estate professional always on the go, it’s important to have the ability to manage your office from your mobile phone. An online fax service allows you to manage, send, and sign documents without having to print or scan them. A virtual phone system allows you to quickly and easily read and respond voicemails that are transcribed and sent to your phone.
- Make a great impression. Set up and engage regularly in the proper social media channels. Be prompt in response times to ensure your clients and prospective clients know they are your top priority.
By implementing these factors into your real estate business, you can attract more clients through referrals and a respectable reputation.