Tailoring your small business to your clients' needs is crucial to building loyalty.
There are many ways to go about this, but understanding those things that will improve satisfaction is of central importance. No matter how hard you work at it, there is always room to improve.
For example, in a recent study by Accenture, 55 percent of executives surveyed claimed they provided clients with "ideal" or "very good" relevant experiences. On the other hand, only 21 percent of consumers agreed with this assessment.
What's a sure fire way to make customers happy? Simple ... make sure you have services that suit their lifestyle.
Here are four ways you can connect with your clients to help ensure that their needs are being addressed:
- Emails. Actively responding to customer's emails can help resolve questions and issues quickly.
- Newsletters. Distribute a regular email newsletter that gives customers information that can help their business grow.
- Phone calls. Answering calls and responding to voicemails quickly is one of the main keys to good customer service. A virtual phone system can route calls to various numbers and even email you a transcription of a voicemail.
- Faxes. Internet faxing can be an effective way of saving time and money that can be taken up when using a traditional fax machine. An email to fax service allows your company to send communications to fax machines through email, streamlining the process on both ends.
eFax has an extensive range of web-based solutions to improve your company's fax capabilities. For additional information on online faxing, email marketing, online backup and more, visit www.j2.com.