Developing a good reputation is essential to long term success for any business. That said, respect is what drives a good reputation, and Inc. Magazine has guidelines for developing both.
The magazine's guideposts for engendering respect from clients and colleagues are authenticity, curiosity, discretion and uniqueness. Companies must use these traits to help others achieve their goals.
As HappinessInThisWorld.com puts it, a good reputation is one of our most precious assets, but it takes time, patience and effort. Once it's developed in the business community, a company's reputation can be its best marketing strategy.
"When I find a service provider of any kind whose performance outshines their competition, they become like gold to me," writes Dr. Alex Lickerman, a University of Chicago administrator, on the website. "I use them repeatedly, recommend them enthusiastically to others, and don't begrudge paying them what they're worth."
In short, those traits translate into good customer service. Along with building on their natural talents and personal attributes, savvy business owners know that providing solutions for clients should be a top priority.
One of the ways to do that is to use productive tools that will make work life easier for both the business and its clients.
For instance, many companies are adopting internet faxing to limit the amount of fax machines in an office. A fax to email service allows companies to send and receive faxes from computers, tablets and smartphones. Not only does this mean they don't need to print out every transmission, some fax to email services, such as eFax, offer cloud-based storage space for later retrieval of faxes.
Uniqueness plays a role in reputation, according to Inc., because people respect expertise, particularly if it is "relevant and essential." When a business shows that level of expert knowledge, it's sure to command respect.