In a recent podcast interview, Kyle Flowers, director of marketing for eFax, made note of three critical elements that startup businesses need to have to reinforce a professional business image: a domain name, a phone number, and a fax number.
"These three pieces of information are commonly placed on a website," said Flowers. "They’re also all pieces of information that are commonly placed on business cards. It all has to do with that credibility factor of being a legitimate operational business that can then transact business.”
Creating and reinforcing a professional image is a challenge many startup companies face at some point.
Today, cloud-based solutions from companies such as j2 Global and Microsoft are increasingly making it easier for mobile professionals to incorporate professionally-styled services, such as a virtual PBX system, online data backup, and email marketing, without the cost and infrastructure required to support those services.
Microsoft reinforced the trend towards cloud solutions when it released details of its new Office Suite 2013. This version of Microsoft Office centers on the Office Store, which will allow users to download and utilize a variety of apps within the Microsoft Office applications.
One such app that can be seamlessly used with Microsoft Word is eFax Messenger. This free desktop fax software for eFax allows documents to be faxed directly from within the Microsoft Word application via a print driver, eliminating the need to print out the document and walk it to a fax machine.
Aside from having the right technology in place, it’s also important to have the right mindset in order to endure the startup race. According to this infographic from Funders and Founders, perseverance and optimism are two key must-haves for startups.
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