eFax Blog

Getting, and Keeping Customers in the Age of "Like"

Wednesday, August 29, 2012 by eFax Team

"Do what you do so well that they will want to see it again and bring their friends."
-Walt Disney

Nordstrom. Starbucks. Zappos. L.L. Bean. Over the years, companies that have focused on building relationships with customers have become leaders in their respective industries.

Long before Facebook popularized the "Like" button, these companies were focused on building relationships with customers, inspiring repeat visits and word of mouth recommendations with a dogged devotion to a customer-centric business mindset.

Today, increasing sales and developing customer relationships go hand-in-hand. According to an article by Business 2 Community, customer relationship management (CRM) is one way successful businesses today are increasing sales by strengthening relationships with customers.

The article discusses a few ways CRM can increase sales:

  • Eliminate inactive activity. Often time and money are wasted on giving presentations and sending irrelevant information to uninterested  individuals. By categorizing leads using CRM tools such as the recently launched cloud-based CRM service, CampaignerCRM, you can use company resources efficiently and present relevant information to these groups, rather than wasting time and resources on presenting the wrong type of information to the wrong group of leads.
  • Increase frequency. You can send customized emails to specific groups of prospects and customers. Social CRM allows you can tap into the pool of information that lies within Facebook, LinkedIn, and Twitter accounts. With this information you can segment customers and leads into groups and send them emails that appeal to their likes.
  • Increase the momentum. Automated workflow allows the sales process to move along seamlessly. With the automated workflow in CRM software, a faster turn-around time results in satisfied customers and increased sales.

With a good CRM system, your business can boost sales and leads. By remaining in contact with customers and following up on leads, you will build a good reputation for your business and increase word-of-mouth recommendations in return.

A tool like CampaignerCRM combines social and traditional CRM, as well as mobile CRM and a unique VIP support system with a live operator that updates your CRM account, allowing you to manage time efficiently. To view a demo of CampaignerCRM, click here.

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eFax Team - eFax Team

eFax is the world’s #1 online fax service, and we have been for nearly 20 years. More than 11 million customers use eFax every day to send and receive business faxes online, including small businesses around the world and nearly half of the Fortune 500.