With sites like Pinterest and Instagram steadily rising, it’s no surprise that businesses are incorporating more rich media to their small business practices. Rich media includes videos, flash animation, and other motion or digital interactive media.

According to an infographic, a 2010 Comscore study showed that people who visit sites with rich media of products are 64% more likely to purchase than other visitors. With social sharing widgets, visitors are likely to share products they like via Facebook (46%), email (40%) and Twitter (14%).

Rich media is a great was to increase traffic to your site as well as boost sales. What rich media tactics have you implemented in your small business?