eFax Blog

Can rich media make a small business richer?

Monday, August 27, 2012 by eFax Team

With sites like Pinterest and Instagram steadily rising, it’s no surprise that businesses are incorporating more rich media to their small business practices. Rich media includes videos, flash animation, and other motion or digital interactive media.

According to an infographic, a 2010 Comscore study showed that people who visit sites with rich media of products are 64% more likely to purchase than other visitors. With social sharing widgets, visitors are likely to share products they like via Facebook (46%), email (40%) and Twitter (14%).

Rich media is a great was to increase traffic to your site as well as boost sales. What rich media tactics have you implemented in your small business?

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eFax Team - eFax Team

eFax is the world’s #1 online fax service, and we have been for nearly 20 years. More than 11 million customers use eFax every day to send and receive business faxes online, including small businesses around the world and nearly half of the Fortune 500.